A short, transparent supply chain

Supply chains in fashion are notoriously long, complicated and opaque.

Production is shipped all around the world in pursuit of the cheapest supplier who will agree to the most demanding timescales.

Our philosophy is to make garments in Sweden from materials farmed in Sweden. As a result, our supply chain is a multitude of times shorter. 

A world map showing the distance a garment will travel before it hits the warehouse. The distance is 24.000 km 

For a similar wool garment, our supply chain is 1/5th of the length of other brands we’ve benchmarked against. This means we use less carbon before our products get to the end customer.

A supply chain map of the world showing the distance a A NEW SWEDEN garment will travel before it hits the warehouse. The distance is 5.636 km


For us, this is the only way to be able to maintain accountability of our suppliers and of our products.

You can see all the suppliers involved in our supply chain here